Strategic Planning

• To development channel business plans and long-term planning to build the business in all available channels to the customers.

Trade Marketing

• To build brands for long term profitability and growth through promotions and material design; to increase awareness and help secure a permanent position to feature and display.

Staff Training

• To educate retail and on-premise service staff to understand the features and benefits of the brands and how to sell them to customers in each channel, through product knowledge and value added selling techniques.

Consumer Promotions

• To build brand image and awareness, and create consumer desire to purchase, through tasting and events to increase awareness and generate sales.