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Diageo Chooses Arizona
as a Test Market for Caraluna Dulce de Leche
Date: December 2004
Consumers had the chance to sample a taste profile of Caraluna Dulche de Leche, a new item test marketed in Arizona. Over 300 chain stores in the state participated in the tasting, which consisted of a Vanilla wafer topped with Caraluna Dulche de Leche flavored cream.
Consumers were also given instant coupons for their initial purchase. YUM!!!.