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Diageo Chooses Arizona
as a Test Market for Caraluna Dulce de Leche

Date: December 2004

Consumers had the chance to sample a taste profile of Caraluna Dulche de Leche, a new item test marketed in Arizona. Over 300 chain stores in the state participated in the tasting, which consisted of a Vanilla wafer topped with Caraluna Dulche de Leche flavored cream.

Consumers were also given instant coupons for their initial purchase. YUM!!!.


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10105 E. Via Linda • Ste. 103-241 • Scottsdale, Arizona 85258
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