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Michael S. Lynch


Sales and Marketing Professional
  • 18 years experience in Wholesale Management and Chain Sales Division with development in all facets of sales of liquor, wine, beer, and non-alcoholic products.
  • Managed a team of five Account Executives and 60 Sales Representatives for Southern Wine and Spirits of Arizona with sales of 60 million.
  • Extensive Chain Headquarters experience and contacts.


10/99 - 4/2004 Southern Wine and Spirits of Arizona

  • Director of Chain Sales
    • Managed 5 Account Executives selling Wine, Sprits, Beer, and Non-Alcoholics products.
    • Worked hand in hand with major spirit and wine suppliers, developing sales plans and tools to reach a mutual physical plan.
    • Helped develop and supervise schematic execution at site level, and experienced all facets of Category Management.
    • Responsible for the presentation, implementation, and programming of all company products at Chain Headquarters level; understanding sales objectives and strategies for each product, and ensuring the implementation at point of sale; developing and supervising field sales managers and sales representatives through field and in-account training, as well as group and individual training plans. Maintained professional image of company through implementation of supplier standards while obtaining all assigned goals and quotas.

4/86 – 10/1999 Cactus / Alliance Beverage

  • Director of Chain Sales


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10105 E. Via Linda • Ste. 103-241 • Scottsdale, Arizona 85258
Office: 602.228.4237 • Fax: 480.563.7722
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