PROFESSIONAL EXPERIENCE

Sales and Marketing Professional

• 27 years experience in Retail Sales, Marketing, and Operations.
   
• Managed Sales and Marketing programs in 4 states for over 500 convenience stores, delivering over 130 million dollars annually.
   

 SUMMARY OF QUALIFICATIONS

12/90 - 12/2003 Conoco Phillips / Circle K Phoenix, AZ

• Category Manager
   
  • Managed 5 categories: New Age, Water, Soda, Liquor, and Wine in over 500 sites in 4 states.
     
  • Developed an annual Promotion Plan by category that resulted in annual sales of over 130 million dollars.
     
  • Developed and supervised schematic execution at site level.
     
  • Developed and executed a Hispanic Marketing plan that resulted in a 5% to 10% increase in category sales.
     
  • Negotiated and implemented all CMA Agreements for Soda and Water.
    
     
• Warehouse General Manager
  
  • Managed warehouse operations of 25 people delivering Beer, Wine, and Liquor to over 500 sites.
     
  • Responsible for purchasing all products and developing a marketing plan for retail execution.
    
     
• Bottling Plant General Manager
  
  • Responsible for all sales and operations of bottling plant.