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Sales and Marketing Professional
  • 27 years experience in Retail Sales, Marketing, and Operations.
  • Managed Sales and Marketing programs in 4 states for over 500 convenience stores, delivering over 130 million dollars annually.


12/90 - 12/2003 Conoco Phillips / Circle K Phoenix, AZ

  • Category Manager
    • Managed 5 categories: New Age, Water, Soda, Liquor, and Wine in over 500 sites in 4 states.
    • Developed an annual Promotion Plan by category that resulted in annual sales of over 130 million dollars.
    • Developed and supervised schematic execution at site level.
    • Developed and executed a Hispanic Marketing plan that resulted in a 5% to 10% increase in category sales.
    • Negotiated and implemented all CMA Agreements for Soda and Water.

  • Warehouse General Manager
    • Managed warehouse operations of 25 people delivering Beer, Wine, and Liquor to over 500 sites.
    • Responsible for purchasing all products and developing a marketing plan for retail execution.

  • Bottling Plant General Manager
    • Responsible for all sales and operations of bottling plant.


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10105 E. Via Linda • Ste. 103-241 • Scottsdale, Arizona 85258
Office: 602.228.4237 • Fax: 480.563.7722
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