- 27 years experience in Retail Sales, Marketing, and Operations.
- Managed Sales and Marketing programs in 4 states for over 500 convenience stores, delivering over 130 million dollars annually.
SUMMARY OF QUALIFICATIONS
12/90 - 12/2003 Conoco Phillips / Circle K Phoenix, AZ
- Category Manager
- Managed 5 categories: New Age, Water, Soda, Liquor, and Wine in over 500 sites in 4 states.
- Developed an annual Promotion Plan by category that resulted in annual sales of over 130 million dollars.
- Developed and supervised schematic execution at site level.
- Developed and executed a Hispanic Marketing plan that resulted in a 5% to 10% increase in category sales.
- Negotiated and implemented all CMA Agreements for Soda and Water.
- Warehouse General Manager
- Managed warehouse operations of 25 people delivering Beer, Wine, and Liquor to over 500 sites.
- Responsible for purchasing all products and developing a marketing plan for retail execution.
- Bottling Plant General Manager
- Responsible for all sales and operations of bottling plant.